Who we are
We help brands save money and win bigger.
5th Consulting is a promotional risk management specialist. We change how the market thinks about brand recall by helping clients design and execute super-charged campaigns with maximum impact and the least possible risk.
Our discipline
Probability, statistics and category data — applied to creative.
Our promise
A fixed fee. Bigger headlines. Zero exposure to over-redemption.
Our footprint
Dubai-based, executing campaigns across the UAE, GCC and wider MENA.
What we believe
Risk shouldn't kill the big idea.
Most great promotional ideas die in a finance review. The prize is too big. The over-redemption math is too scary. The CFO says no. We exist to make sure the boldest idea in the room is the one that ships — with a fixed cost and a calculated risk position.
From our first consultation, we work with you to develop an intimate understanding of your business. Then we craft a precise mechanic, calibrated to your exact needs — bringing the biggest possible return on investment, while minimising your exposure.