Solutions · Increase footfall
Drive footfall to a store, mall or venue.
Turn a physical location into a destination people plan to visit this week.
The problem
Where most brands get stuck.
Foot traffic is flat. Digital reach converts to browsing, not visits. Anchor tenants demand measurable activation.
Behavioural insight
Visits are habitual. People need a specific, time-bound reason to change route. A visible mega-prize on-site creates that reason.
Our approach
How we solve it.
- 01
On-site mechanic — E-VAULT, crack-the-code, hole-in-one — with a live jackpot.
- 02
Attempt-per-visit design so repeat visits are rewarded.
- 03
Media and PR wrap so the location becomes the story.
Keep exploring
Related campaign ideas
E-VAULT®
A physical vault on-site with a life-changing cash reward inside.
Read more campaign ideasCrack the Code
Customers try the combination live. One code wins.
Read more campaign ideasSports Challenges
Hole-in-one, half-court shot, crossbar challenge — one attempt, one prize.
Read more campaign ideasShopping Mall Campaigns
Mall-wide activations built around a single mega-prize and a receipt qualification.
Read moreRelated industries
Shopping Malls
Turn the mall itself into the destination story of the season.
Read more industriesRetail
Category-leading share-of-attention when every competitor is on promotion.
Read more industriesAutomotive
Test drives, dealer footfall and launch fame — with the payout underwritten.
Read more industriesReal Estate
Cut through crowded launch calendars with a fixed-cost signature moment.
Read moreRelated services
Related case studies
Festival Plaza — E-VAULT (Crack the Code)
Drive footfall and dwell time at a family-focused mall during a competitive weekend season.
Read more case studiesEtihad × Global Village — Baggage Claim Challenge
Reintroduce Etihad's brand to a young, family, GCC-resident audience at Global Village while capturing qualified data for the loyalty programme.
Read more case studiesBMW Hole-in-One — 12-year-old winner
Create a signature moment for BMW at a family-friendly golf activation — with real prize risk on the table.
Read moreRelated insights
Retail marketing under margin pressure
When every competitor is on promotion, the only way out is a mechanic they can't match.
Read more insightsCustomer psychology at the point of purchase
The last thirty seconds before a purchase are worth more than the thirty days of advertising that preceded them.
Read moreNext step
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