Solutions · Increase footfall
Drive footfall to a store, mall or venue.
Turn a physical location into a destination people plan to visit this week.
The problem
Where most brands get stuck.
Foot traffic is flat. Digital reach converts to browsing, not visits. Anchor tenants demand measurable activation.
Behavioural insight
Visits are habitual. People need a specific, time-bound reason to change route. A visible mega-prize on-site creates that reason.
Our approach
How we solve it.
- 01
On-site mechanic — E-VAULT, crack-the-code, hole-in-one — with a live jackpot.
- 02
Attempt-per-visit design so repeat visits are rewarded.
- 03
Media and PR wrap so the location becomes the story.
Keep exploring
Related campaign ideas
E-VAULT®
A physical vault on-site with a life-changing cash reward inside.
Read about E-VAULT® campaign ideasCrack the Code
Customers try the combination live. One code wins.
Read about Crack the Code campaign ideasSports Challenges
Hole-in-one, half-court shot, crossbar challenge — one attempt, one prize.
Read about Sports Challenges campaign ideasShopping Mall Campaigns
Mall-wide activations built around a single mega-prize and a receipt qualification.
Read about Shopping Mall CampaignsRelated industries
Shopping Malls
Turn the mall itself into the destination story of the season.
Read about Shopping Malls industriesRetail
Category-leading share-of-attention when every competitor is on promotion.
Read about Retail industriesAutomotive
Test drives, dealer footfall and launch fame — with the payout underwritten.
Read about Automotive industriesReal Estate
Cut through crowded launch calendars with a fixed-cost signature moment.
Read about Real EstateRelated services
Prize Coverage™
Underwrite headline prize promises for a fixed fee.
Read about Prize Coverage™ servicesPromotion Design
Mechanic, prize ladder and calendar engineered around your KPI.
Read about Promotion Design servicesWinner Verification
Independent, auditable verification that stands up in market.
Read about Winner VerificationRelated case studies
Festival Plaza — E-VAULT (Crack the Code)
Drive footfall and dwell time at a family-focused mall during a competitive weekend season.
Read about Festival Plaza — E-VAULT (Crack the Code) case studiesEtihad × Global Village — Baggage Claim Challenge
Reintroduce Etihad's brand to a young, family, GCC-resident audience at Global Village while capturing qualified data for the loyalty programme.
Read about Etihad × Global Village — Baggage Claim Challenge case studiesBMW Hole-in-One — 12-year-old winner
Create a signature moment for BMW at a family-friendly golf activation — with real prize risk on the table.
Read about BMW Hole-in-One — 12-year-old winnerRelated insights
Retail marketing under margin pressure
When every competitor is on promotion, the only way out is a mechanic they can't match.
Read about Retail marketing under margin pressure insightsCustomer psychology at the point of purchase
The last thirty seconds before a purchase are worth more than the thirty days of advertising that preceded them.
Read about Customer psychology at the point of purchaseRecommended next step
Where to next?
Handpicked from your current context.
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Eight questions → three tailored mechanics for this objective.
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Book session See it workDashboard & outcomes
How we measure and prove commercial impact.
View dashboard ProofCase studies
Verified outcomes from comparable programmes.
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