Results
Outcomes we can prove.
Verified campaigns, board-ready reporting and independent proof — the record behind the positioning.
Case studies
Selected campaigns.
Etihad × Global Village — Baggage Claim Challenge
Reintroduce Etihad's brand to a young, family, GCC-resident audience at Global Village while capturing qualified data for the loyalty programme.
1,000,000 air miles awarded across the season.
FMCG · RetailBritannia — Lucky Set
Lift sales of a mature FMCG range facing intense category promotion and thin differentiation at the fixture.
AED 500,000 grand prize paid.
Malls · RetailFestival Plaza — E-VAULT (Crack the Code)
Drive footfall and dwell time at a family-focused mall during a competitive weekend season.
Significant uplift in weekend footfall.
Education · AutomotiveExcellence Driving School
Break out of price-led acquisition in a commoditised driving-school category.
Enrolment lift during the campaign period.
Automotive · SportBMW Hole-in-One — 12-year-old winner
Create a signature moment for BMW at a family-friendly golf activation — with real prize risk on the table.
A BMW paid out to the winner.
CPG · RetailJotun — Pick & Win
Grow market share and redemption rate for a paint category where trade purchase cycles are long.
Redemption rate uplift versus the previous cycle.
Testimonials
What clients say.
"The mechanic broke through the noise on launch weekend. Traffic doubled, and finance signed the brief before marketing did."
"We stopped discounting the flagship line for the first time in three years. The prize promise did the heavy lifting."
"The verification protocol turned the winner announcement into our best piece of earned media that year."
Awards & recognition
Industry recognition.
MENA Effie Finalist
Behavioural mechanic drove measurable trial lift outside of paid media windows.
Retail ME Marketing Awards
Shortlisted for on-site activation impact across shopping centres.
Insurance-linked Marketing
Recognised for pioneering fixed-fee prize coverage on high-value mechanics.
Media coverage
Where we've been quoted.
Featured on Gulf Business
How behavioural mechanics are quietly replacing discount-led promotions.
Campaign ME coverage
Prize insurance moves from a niche product to a strategic marketing tool.
Khaleej Times feature
Inside the vault: the making of a mall-anchored promotional campaign.
Next step
Let's solve your marketing challenge.
Complimentary — 45 minutes with a senior strategist.