Campaign Ideas
The mechanics that move people.
Every mechanic below has a specific behavioural job. Browse for inspiration or filter by the outcome you need.
E-VAULT®
A physical vault on-site with a life-changing cash reward inside.
See mechanic Trial · sales lift · in-store theatre.Lucky Envelope
One winning envelope hidden among many. Customers pick. The winner walks away transformed.
See mechanic Data capture · engagement · cultural relevance.Prediction Challenge
Predict-to-win mechanics tied to a marquee sport, entertainment or news event.
See mechanic Trial · conversion · category disruption.Money-Back Guarantee
Buy the product. If a defined event happens, we refund the customer.
See mechanic Footfall · engagement · media capture.Crack the Code
Customers try the combination live. One code wins.
See mechanic Sales lift · trial · repeat purchase.Instant Win
Every entry finds out immediately whether they've won.
See mechanic Repeat purchase · brand fame · light data capture.Scratch Cards
The most trusted instant-win mechanic — reimagined for modern retail.
See mechanic Trial · brand fame · repeat purchase.Golden Ticket
A rare winning ticket hidden in-pack. Whoever finds it wins.
See mechanic Data capture · repeat visits · basket size.Spin to Win
Digital or physical wheel — one spin per qualifying action.
See mechanic Repeat visits · dwell time · route control.Treasure Hunt
Multi-visit or multi-store mechanic. Collect the clues, claim the prize.
See mechanic Data capture · attribution · leads.QR Challenge
Scan-to-enter mechanic that turns any surface into a channel.
See mechanic Basket size · repeat visits · data capture.Receipt Promotion
Every qualifying receipt is an entry. Perfect for retail and hospitality.
See mechanic Digital engagement · sales lift · data capture.Digital Vault
The E-VAULT mechanic delivered fully online.
See mechanic Footfall · trial · PR moment.Golden Key
Distribute keys. One opens the prize. Simple, physical, unforgettable.
See mechanic PR · trial · dealer footfall.Sports Challenges
Hole-in-one, half-court shot, crossbar challenge — one attempt, one prize.
See mechanic Footfall across the whole mall · tenant sales lift.Shopping Mall Campaigns
Mall-wide activations built around a single mega-prize and a receipt qualification.
See mechanicNeed inspiration?
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