Campaign Ideas · Money-Back Guarantee

Money-Back Guarantee

Buy the product. If a defined event happens, we refund the customer.

Description

A conditional refund tied to an external event — a match result, a weather outcome, a public milestone. If the trigger hits, every buyer gets their money back. We underwrite the refund.

Why it works

It removes the buyer's downside completely. The offer is easy to explain, easy to share, and easy to remember.

Business impact

What this mechanic is designed to move.

Typical objectives

Accelerate sales during a launch or seasonal push
Remove the hesitation barrier

Primary KPIs

Sales velocity vs. baseline
Redemption rate
New-customer share of transactions

How success is measured

Sell-through vs. baseline for the SKU category, redemption tracking against issued receipts, and CRM flags for new-vs-returning customers.

Expected behavioural change

Hesitant customers commit sooner, and price-sensitive customers pull forward planned purchases.

Examples of commercial value

Faster inventory turn
Redemption exposure capped by the coverage layer
Clean measurement — every redemption is receipt-based

Results are illustrative of how the mechanic is designed to perform. Every campaign is measured against pre-agreed KPIs and reported against a defined baseline — no outcome is guaranteed.

Keep exploring