Industries · FMCG
FMCG
Trial, penetration and shelf visibility with fixed-cost mega-prizes.
What we hear from this sector
The marketing problems.
- New SKUs fight for shelf space and shopper attention.
- Promotions cannibalise base rate instead of adding new buyers.
- Data on end-consumers is limited.
Behavioural challenges
- — Repeat-purchase habit is decades old in some categories.
- — The shopper decides in seconds at the fixture.
- — Trade needs proof of pull to expand distribution.
What works
Mechanics we recommend for this sector.
Scratch Cards
The most trusted instant-win mechanic — reimagined for modern retail.
Instant Win
Every entry finds out immediately whether they've won.
Golden Ticket
A rare winning ticket hidden in-pack. Whoever finds it wins.
Lucky Envelope
One winning envelope hidden among many. Customers pick. The winner walks away transformed.
QR Challenge
Scan-to-enter mechanic that turns any surface into a channel.
Next steps
Move from browsing to briefing.
Keep exploring
Related solutions
Need more customers?
Break the default choice and give first-time buyers a compelling reason to try you.
Read about Need more customers? solutionsLaunch a new product.
Break through category noise with a launch mechanic customers cannot ignore.
Read about Launch a new product. solutionsCollect first-party customer data.
Trade a real prize promise for opt-ins, profiles and permission.
Read about Collect first-party customer data.Related services
Prize Coverage™
Underwrite headline prize promises for a fixed fee.
Read about Prize Coverage™ servicesRedemption Coverage™
Cap the cost of scale — even when a promotion outperforms.
Read about Redemption Coverage™ servicesCampaign Administration
End-to-end delivery: fulfilment, customer service, reporting.
Read about Campaign AdministrationRelated case studies
Britannia — Lucky Set
Lift sales of a mature FMCG range facing intense category promotion and thin differentiation at the fixture.
Read about Britannia — Lucky Set case studiesJotun — Pick & Win
Grow market share and redemption rate for a paint category where trade purchase cycles are long.
Read about Jotun — Pick & WinRecommended next step
Recommended next step for FMCG
The three most useful follow-ups from this page.
Next step
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