Industries · FMCG
FMCG
Trial, penetration and shelf visibility with fixed-cost mega-prizes.
What we hear from this sector
The marketing problems.
- New SKUs fight for shelf space and shopper attention.
- Promotions cannibalise base rate instead of adding new buyers.
- Data on end-consumers is limited.
Behavioural challenges
- — Repeat-purchase habit is decades old in some categories.
- — The shopper decides in seconds at the fixture.
- — Trade needs proof of pull to expand distribution.
What works
Mechanics we recommend for this sector.
Scratch Cards
The most trusted instant-win mechanic — reimagined for modern retail.
Instant Win
Every entry finds out immediately whether they've won.
Golden Ticket
A rare winning ticket hidden in-pack. Whoever finds it wins.
Lucky Envelope
One winning envelope hidden among many. Customers pick. The winner walks away transformed.
QR Challenge
Scan-to-enter mechanic that turns any surface into a channel.
Next steps
Move from browsing to briefing.
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