Solutions · Need more customers
Need more customers?
Break the default choice and give first-time buyers a compelling reason to try you.
The problem
Where most brands get stuck.
Your category is crowded and most customers repeat what they bought last time. Awareness campaigns get you seen — they don't necessarily get you chosen.
Behavioural insight
New customer acquisition is a behaviour change problem, not a media problem. You need a promise big enough to interrupt the default.
Our approach
How we solve it.
- 01
Design a headline prize promise that stops scroll in the target category.
- 02
Wrap it in a mechanic that requires a first purchase to enter.
- 03
Underwrite the prize so the fee is fixed — no matter how many customers switch.
Keep exploring
Related campaign ideas
E-VAULT®
A physical vault on-site with a life-changing cash reward inside.
Read more campaign ideasLucky Envelope
One winning envelope hidden among many. Customers pick. The winner walks away transformed.
Read more campaign ideasInstant Win
Every entry finds out immediately whether they've won.
Read more campaign ideasGolden Ticket
A rare winning ticket hidden in-pack. Whoever finds it wins.
Read moreRelated industries
Retail
Category-leading share-of-attention when every competitor is on promotion.
Read more industriesFMCG
Trial, penetration and shelf visibility with fixed-cost mega-prizes.
Read more industriesRestaurants
Trial visits, larger tickets and repeat covers without deep discount.
Read more industriesTelecommunications
Acquire, upsell and reduce churn with campaigns tuned to the plan lifecycle.
Read moreRelated services
Related case studies
Britannia — Lucky Set
Lift sales of a mature FMCG range facing intense category promotion and thin differentiation at the fixture.
Read more case studiesEtihad × Global Village — Baggage Claim Challenge
Reintroduce Etihad's brand to a young, family, GCC-resident audience at Global Village while capturing qualified data for the loyalty programme.
Read moreRelated insights
Why promotions work — the behavioural case
Great promotions aren't loud discounts. They are behaviour-change instruments, engineered around the way people actually decide.
Read more insightsBehavioural marketing, in one page
The frameworks worth stealing from behavioural science — and the ones to leave alone.
Read moreNext step
Let's solve your marketing challenge.
Complimentary — 45 minutes with a senior strategist.