Insights
Great promotions aren't loud discounts. They are behaviour-change instruments, engineered around the way people actually decide.
Most purchases are habitual. Customers repeat what they bought last time because deciding costs energy and repeating doesn't.
A promotion has to be strong enough to interrupt that default. That's why headline mega-prizes outperform another 10% off — the promise is memorable, the cost of ignoring it feels real.
The mechanic is the exchange rate: what behaviour do we want, and what is the smallest reward that reliably triggers it? Everything else is scaffolding.
Keep exploring
A physical vault on-site with a life-changing cash reward inside.
Read more campaign ideasOne winning envelope hidden among many. Customers pick. The winner walks away transformed.
Read more campaign ideasEvery entry finds out immediately whether they've won.
Read moreNext step
Let's solve your marketing challenge.
Complimentary — 45 minutes with a senior strategist.
