Executive resources
Frameworks and playbooks for decision-makers.
The same guides we hand to marketing, sales, finance and procurement teams during a strategy engagement. Request any of them below — we'll send the PDF to your business email.
Choosing the Right Promotion
A decision framework for marketing leaders
How to match a promotional mechanic to a commercial objective — and how to reject the ones that don't fit.
- Objective → mechanic mapping
- Budget & risk framing
- Category-fit heuristics
Increasing Footfall Through Behavioural Marketing
Physical mechanics that move visits
The behavioural levers that actually change visit patterns — and the mechanics that operationalise each one.
- Habit interruption
- Anticipation loops
- Weekly cadence design
Promotion Planning Checklist
The 60-point operational readiness list
Everything to lock before a campaign goes live — legal, mechanical, financial and communications.
- Legal & T&Cs
- Prize protection
- Measurement setup
Product Launch Campaign Guide
How to win the first 90 days
Structuring a promotional layer around a launch so trial happens in the window that matters.
- Trial acceleration
- Category disruption
- Post-launch retention
Real Estate Event Playbook
From awareness to appointment
How to convert launch weekend attendance into qualified appointments and, eventually, sales.
- High-value prize design
- Broker mobilisation
- Verification for HNW audiences
Retail Promotion Guide
Basket, frequency and loyalty in one campaign
Designing scratch, envelope and collect-and-win mechanics that lift basket without eroding margin.
- Threshold design
- Redemption capping
- Category rollout
Executive Guide to Prize Coverage
Fixing the cost of the biggest promise you make
How prize indemnity works, how it's priced, and how to underwrite six- and seven-figure prizes without balance-sheet exposure.
- Coverage mechanics
- Probability modelling
- Contract & payout flow
Next step
Prefer a working session over a PDF?
Book a 45-minute strategy call and we'll build a shortlist of mechanics around your specific objective.