Solutions · Increase sales
Increase sales this quarter.
Convert existing intent into purchases with mechanics tied to the transaction.
The problem
Where most brands get stuck.
Volume is soft, category promotions look identical, and price cuts erode margin faster than they lift units.
Behavioural insight
Customers respond to a memorable reason to buy now — not to another 10% off. A prize-linked promotion protects margin while accelerating volume.
Our approach
How we solve it.
- 01
Purchase-to-enter mechanic tied to SKUs that need to move.
- 02
Redemption Coverage caps the exposure if participation exceeds forecast.
- 03
Ops and compliance handled end to end so the sales team stays on the floor.
Keep exploring
Related campaign ideas
Scratch Cards
The most trusted instant-win mechanic — reimagined for modern retail.
Read about Scratch Cards campaign ideasInstant Win
Every entry finds out immediately whether they've won.
Read about Instant Win campaign ideasReceipt Promotion
Every qualifying receipt is an entry. Perfect for retail and hospitality.
Read about Receipt Promotion campaign ideasMoney-Back Guarantee
Buy the product. If a defined event happens, we refund the customer.
Read about Money-Back GuaranteeRelated industries
FMCG
Trial, penetration and shelf visibility with fixed-cost mega-prizes.
Read about FMCG industriesRetail
Category-leading share-of-attention when every competitor is on promotion.
Read about Retail industriesE-commerce
Conversion, basket size and repeat purchase — mechanics native to digital.
Read about E-commerceRelated services
Redemption Coverage™
Cap the cost of scale — even when a promotion outperforms.
Read about Redemption Coverage™ servicesPrize Coverage™
Underwrite headline prize promises for a fixed fee.
Read about Prize Coverage™ servicesCampaign Administration
End-to-end delivery: fulfilment, customer service, reporting.
Read about Campaign AdministrationRelated case studies
Jotun — Pick & Win
Grow market share and redemption rate for a paint category where trade purchase cycles are long.
Read about Jotun — Pick & Win case studiesBritannia — Lucky Set
Lift sales of a mature FMCG range facing intense category promotion and thin differentiation at the fixture.
Read about Britannia — Lucky SetRelated insights
The economics of prize promotions
A million-dirham prize doesn't cost a million dirhams — provided someone else carries the tail.
Read about The economics of prize promotions insightsConsumer behaviour: what changes, what doesn't
Channels change constantly. The reasons people buy don't.
Read about Consumer behaviour: what changes, what doesn'tRecommended next step
Where to next?
Handpicked from your current context.
Open Campaign Finder
Eight questions → three tailored mechanics for this objective.
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45 minutes with a senior strategist — free.
Book session See it workDashboard & outcomes
How we measure and prove commercial impact.
View dashboard ProofCase studies
Verified outcomes from comparable programmes.
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