Campaign Ideas · Receipt Promotion

Receipt Promotion

Every qualifying receipt is an entry. Perfect for retail and hospitality.

Description

Customers upload or enter a receipt to participate. Threshold-based entries reward larger baskets and repeat visits.

Why it works

The receipt is the qualification and the audit trail. Everyone paying already has one — the mechanic simply repurposes it.

Business impact

What this mechanic is designed to move.

Typical objectives

Drive a specific commercial outcome
Shift a customer behaviour
Create a defensible, verifiable campaign moment

Primary KPIs

Participation volume
Registrations captured
Sales or footfall lift vs. baseline
Earned media and social reach

How success is measured

KPIs are agreed on day one and measured through your existing data — POS, footfall counters, CRM and social listening — reported against a pre-campaign baseline.

Expected behavioural change

The mechanic interrupts the customer's default choice at the point of decision, creating a clear reason to act now rather than continue with the incumbent option.

Examples of commercial value

Measurable movement on the primary KPI
First-party data captured for future activation
Prize exposure fixed via coverage — cost known on day one

Results are illustrative of how the mechanic is designed to perform. Every campaign is measured against pre-agreed KPIs and reported against a defined baseline — no outcome is guaranteed.

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