Solutions · Increase basket size
Increase average basket size.
Reward the threshold — customers add the extra item to qualify.
The problem
Where most brands get stuck.
Average transaction value is flat. Cross-sell isn't landing. Bundles feel forced.
Behavioural insight
Threshold rewards are one of the most reliable levers in behavioural marketing. A qualifying spend triggers a shot at a real prize.
Our approach
How we solve it.
- 01
Spend-to-qualify mechanic calibrated to your current AOV.
- 02
Instant-win or draw entry per threshold reached.
- 03
Redemption Coverage caps the reward cost even if participation surges.
Keep exploring
Related campaign ideas
Receipt Promotion
Every qualifying receipt is an entry. Perfect for retail and hospitality.
Read about Receipt Promotion campaign ideasInstant Win
Every entry finds out immediately whether they've won.
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The E-VAULT mechanic delivered fully online.
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Retail
Category-leading share-of-attention when every competitor is on promotion.
Read about Retail industriesE-commerce
Conversion, basket size and repeat purchase — mechanics native to digital.
Read about E-commerce industriesHospitality
Occupancy, repeat stays and F&B basket — engineered as behaviour, not discount.
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Trial visits, larger tickets and repeat covers without deep discount.
Read about RestaurantsRelated services
Related case studies
Related insights
Consumer behaviour: what changes, what doesn't
Channels change constantly. The reasons people buy don't.
Read about Consumer behaviour: what changes, what doesn't insightsThe economics of prize promotions
A million-dirham prize doesn't cost a million dirhams — provided someone else carries the tail.
Read about The economics of prize promotionsRecommended next step
Where to next?
Handpicked from your current context.
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How we measure and prove commercial impact.
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Verified outcomes from comparable programmes.
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