Credentials
A selection of work from our portfolio across retail, FMCG, automotive, telco, banking and sport. Every campaign on this page ran with a 5th Consulting coverage policy in place.
An eight-week footfall play across 42 stores. We underwrote the headline jackpot so the client could promote a real seven-figure prize without holding the liability.
Instant-win mechanic on 12M units. We modelled the redemption curve and fixed the payout cost — the client kept all upside on volume.
Hospitality activation at a championship pro-am. We covered the hole-in-one prize so the dealer could put a real car on the line.
A tournament-long prediction game tied to top-ups. Coverage absorbed the jackpot risk on any exact-score outcome.
Acquisition campaign promising a guaranteed seven-figure winner. We priced the prize liability so finance could approve a hard budget.
Half-time fan activation across the season. Every arena, every game — a real cash prize, fully underwritten.
Loyalty mechanic with tiered prizes. We modelled redemption probability per tier and fixed the marketing P&L for the quarter.
Six-pack collector mechanic across Ramadan. Coverage absorbed completion-rate risk so trade could be promised firm volumes.
Launch campaign tied to a single prediction question. We covered the headline vehicle giveaway on any exact-match outcome.
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Share the mechanic, the prize and the territory. We'll quote a fixed fee so finance and marketing can both say yes.
