Real campaigns. Real prizes. Fixed fees.

Global Village and Etihad Airways ran the Baggage Claim Challenge across four weeks in Dubai. Visitors picked five numbers each week to try to unlock a real, seven-figure air-miles prize. 5th Consulting underwrote the jackpot, engineered a tamper-proof locking mechanism, and filmed the lock delivery end-to-end for full transparency.

A gamified acquisition campaign to grow student registrations. Weekly draws paid AED 5,000 to lucky students across three months, culminating in a live grand-final at Le Méridien where finalists picked 7 of 13 sealed envelopes to try to unlock the AED 200,000 jackpot — underwritten by 5th Consulting Prize Coverage™.

Festival Plaza offered visitors a chance to win AED 250,000 by cracking the code on the 5th Consulting E-VAULT. The unit is programmed and sealed with a custom strip, and the winning code is printed on unique paper inside a patented security envelope. The mall paid a small fixed premium — if anyone cracked the code, we paid the prize.

An eight-week footfall play across 42 stores. We underwrote the headline jackpot so the client could promote a real seven-figure prize without holding the liability.

Britannia rewarded loyal shoppers and pulled in new ones with a scratch-card mechanic on every AED 20 basket — one side guaranteed gifts, the other a code into the grand-final. Ten finalists joined a live event to pick 7 of 13 sealed envelopes for a shot at AED 500,000. 5th Consulting engineered the game, ran the anti-cheat protocol, and underwrote the jackpot end-to-end.

Instant-win mechanic on 12M units. We modelled the redemption curve and fixed the payout cost — the client kept all upside on volume.

A junior tournament in the UAE offered a brand-new BMW to anyone who scored a hole-in-one on the signature par-3. On the day, a 12-year-old made the shot. Because the prize sat inside a 5th Consulting Prize Coverage™ policy, the organiser paid a fixed premium and we paid out the car — cleanly, publicly, and on the spot.

A tournament-long prediction game tied to top-ups. Coverage absorbed the jackpot risk on any exact-score outcome.

Acquisition campaign promising a guaranteed seven-figure winner. We priced the prize liability so finance could approve a hard budget.

Half-time fan activation across the season. Every arena, every game — a real cash prize, fully underwritten.

Loyalty mechanic with tiered prizes. We modelled redemption probability per tier and fixed the marketing P&L for the quarter.

Six-pack collector mechanic across Ramadan. Coverage absorbed completion-rate risk so trade could be promised firm volumes.

Launch campaign tied to a single prediction question. We covered the headline vehicle giveaway on any exact-match outcome.