Industries · Government
Government
Public-interest campaigns with verified, defensible outcomes.
What we hear from this sector
The marketing problems.
- Programmes need to withstand independent scrutiny.
- Awareness-only campaigns rarely change the target behaviour.
- Procurement expects fixed, auditable pricing.
Behavioural challenges
- — Citizens ignore fine-print offers and standard nudges.
- — Trust in outcomes must be built in, not asserted.
- — Every activation is measured against a public policy objective.
What works
Mechanics we recommend for this sector.
Prediction Challenge
Predict-to-win mechanics tied to a marquee sport, entertainment or news event.
QR Challenge
Scan-to-enter mechanic that turns any surface into a channel.
E-VAULT®
A physical vault on-site with a life-changing cash reward inside.
Instant Win
Every entry finds out immediately whether they've won.
Next steps
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Recommended next step for Government
The three most useful follow-ups from this page.
Next step
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