Services
Consulting services for marketing that changes behaviour.
We are a behavioural marketing consultancy. We design and underwrite promotional campaigns that influence customer behaviour — while removing the financial risk that usually kills ambitious ideas at the finance meeting.
Coverage products
Fixed-fee underwriting that turns unpredictable prize and redemption liabilities into a line item finance can approve.
Prize Coverage™
Underwrite headline prize promises for a fixed fee.
- Million-dirham prize promises priced at a fraction of expected cost.
- Underwriting built on years of market and probability data.
- One fixed cheque — we pay the prize when a winner emerges.
Prediction Coverage™
Predict-to-win prize payouts around marquee events.
- Fan predictions tied to real sport, entertainment or news events.
- Drives conversation and second-screen engagement.
- We pay the prize when customers call it right.
Redemption Coverage™
Cap the cost of scale — even when a promotion outperforms.
- Caps exposure when participation outpaces forecast.
- Perfect for scratch, collect-and-win and money-back programmes.
- Fixed cost across the campaign — no reconciliation surprises.
Campaign design & delivery
The strategic and operational spine — from mechanic and prize ladder to live administration and verification.
Promotion Design
Mechanic, prize ladder and calendar engineered around your KPI.
- Objective-first — mechanic follows the behaviour you want to change.
- Prize ladder modelled to maximise perceived value against your budget.
- Calendar and messaging aligned to media, trade and social windows.
Campaign Administration
End-to-end delivery: fulfilment, customer service, reporting.
- Entry management, winner selection and audit trail.
- Customer service for entrants and winners.
- Weekly reporting against KPI and prize pool consumption.
Winner Verification
Independent, auditable verification that stands up in market.
- Live verification protocols for on-site mechanics.
- Notarised procedures for high-value prizes.
- PR-ready documentation of the winning moment.
Strategy & assurance
Independent modelling, risk and consultancy engagements — with or without a live campaign.
Probability Analysis
The maths behind every prize promise we underwrite.
- Historical, category and event data feeds every model.
- Sensitivity analysis so you understand the range, not just the expected value.
- Transparent assumptions shared with the client team.
Risk Assessment
Independent view on the full exposure — not just the prize.
- Reputational, operational and commercial risks reviewed alongside prize risk.
- Recommendations to mitigate before launch.
- A written risk memo you can share with legal and finance.
Rules & Compliance
T&Cs, permits and consent flows for every market we operate in.
- Terms & Conditions drafted for the mechanic and jurisdiction.
- Regulatory permits and disclosures managed end to end.
- Consent, privacy and PDPL / GDPR alignment built in.
Campaign Consultancy
Strategy sessions with senior operators — with or without a live campaign.
- Objective-setting workshops for CMO and marketing teams.
- Category and competitor teardown of promotion history.
- Roadmap of mechanics against the next 12 months of KPIs.
Next step
Let's solve your marketing challenge.
45 minutes with a senior strategist. We will come back with several campaign ideas tailored to your objectives.