Measurement · illustrative
Every campaign reports against business KPIs.
This is how we measure a live promotion. The layout, KPI panels and cadence are the same regardless of sector — only the primary objective and baseline change. The numbers shown here are illustrative, not results from a specific client.
Campaign: [illustrative]
Daily footfall vs. baseline
Traffic pattern over the promotion window
Registrations trend
Consented profiles captured
Behavioural funnel
From attention to purchase
Impressions
index 100
Engagement
index 62
Registration
index 34
Visit / trial
index 18
Purchase
index 9
Tracked KPIs
Lead generation
Registrations validated against qualification criteria.
Footfall
People counters vs. matched-day baseline.
Conversion rate
Participants who progress to the next funnel step.
Repeat visits
Loyalty-ID or receipt-scan repeat rate.
Coupon redemption
Issued vs. redeemed at POS.
App downloads
Installs attributed to campaign creative.
Customer registrations
Consented profiles added to your CRM.
Social reach
Owned + earned reach across platforms.
Media exposure
PR mentions, share-of-voice and sentiment.
Sales lift
Sell-through vs. baseline for the campaign window.
Charts and figures on this page are illustrative of how we visualise campaign performance. Client-specific reporting is built against baselines agreed before launch.
How we measure
Measurement is a design decision, not a postscript.
We agree the primary KPI, the measurement instrument and the baseline before the campaign goes live — so every dashboard has a defensible reference point.
01
Qualified leads
Registrations validated against qualification criteria (role, budget, timing).
02
Showroom visits
Booked appointments + door counters attributed to the campaign window.
03
Retail footfall
People-counter data compared against pre-campaign baseline for the same weekday.
04
Average basket
POS-level ATV comparison for campaign vs. control period.
05
Repeat purchases
Loyalty ID or receipt-scan repeat rate over the campaign lifetime.
06
PR & social
Media monitoring: impressions, share-of-voice, sentiment; owned + earned social reach.
Next step
Bring the KPI. We'll build the campaign around it.
Bring the objective and the constraint — we'll bring the mechanic, the maths and a working point of view.