A signature process, not a template.

Discover

We start with the commercial objective, not the campaign idea. Growth target, timeframe, category context — before any mechanic is discussed.

Output — Objective brief.

Analyse customer behaviour

We map the current default behaviour, what triggers it, and where the change point is. Data first, intuition second.

Output — Behaviour map.

Identify behavioural barriers

We isolate the specific friction or belief keeping the desired behaviour from happening. This is where most briefs stop; ours starts here.

Output — Barrier hypothesis.

Design campaign mechanics

We select the mechanic whose behavioural physics match the barrier — not the mechanic that worked last time.

Output — Mechanic specification.

Structure financial risk

We size the prize against the target behaviour, price the tail, and structure coverage so the P&L is knowable before launch.

Output — Underwritten cost.

Build verification

We wire independent custody, witnessing and settlement into the mechanic itself. Trust is built into the campaign, not added afterwards.

Output — Verification protocol.

Launch

We run the campaign with a live command post — creative, operations, legal, underwriter — reading the same dashboard.

Output — In-market execution.

Measure results

We report against the objective set in step one, not against vanity metrics. What changed, by how much, and what to repeat.

Output — Post-campaign report.