Campaign Ideas · Scratch Cards
Scratch Cards
The most trusted instant-win mechanic — reimagined for modern retail.
Description
Physical or digital scratch cards distributed with purchase. Simple to explain, satisfying to play, easy to fulfil at scale.
Why it works
The tactile reveal is universally understood. The finite prize pool keeps cost predictable while the perceived odds feel fair.
Business impact
What this mechanic is designed to move.
Typical objectives
- Drive footfall and repeat visits
- Reward engagement at scale
Primary KPIs
- Cards issued vs. redeemed
- Repeat visit rate
- Basket value on prize-carrying visits
How success is measured
Card issuance vs. redemption tracking, POS analysis of prize-visit baskets, and loyalty-ID repeat behaviour across the campaign.
Expected behavioural change
Small, frequent wins reinforce visit frequency without eroding perceived value.
Examples of commercial value
- Scalable prize distribution with a fixed budget ceiling
- Continuous participation rather than a single-day spike
Results are illustrative of how the mechanic is designed to perform. Every campaign is measured against pre-agreed KPIs and reported against a defined baseline — no outcome is guaranteed.
Keep exploring
Related solutions
Related industries
Related services
Related case studies
Britannia — Lucky Set
Lift sales of a mature FMCG range facing intense category promotion and thin differentiation at the fixture.
Read about Britannia — Lucky Set case studiesJotun — Pick & Win
Grow market share and redemption rate for a paint category where trade purchase cycles are long.
Read about Jotun — Pick & WinRecommended next step
Take the next step
Move from browsing to briefing.
Next step
Let's design a Scratch Cards campaign around your KPI.
Bring the objective and the constraint — we'll bring the mechanic, the maths and a working point of view.