Insights
A million-dirham prize doesn't cost a million dirhams — provided someone else carries the tail.
Expected value is a probability times a payout. For most well-designed mechanics, the expected value is a fraction of the headline prize.
Self-insuring that tail means holding budget aside 'just in case' — which turns a fixed fee into a permanent contingency line.
Prize Coverage converts that contingency into a single cheque. The marketer commits, the underwriter carries the tail, the customer sees the promise as real.
Keep exploring
A physical vault on-site with a life-changing cash reward inside.
Read more campaign ideasOne winning envelope hidden among many. Customers pick. The winner walks away transformed.
Read more campaign ideasHole-in-one, half-court shot, crossbar challenge — one attempt, one prize.
Read moreCategory-leading share-of-attention when every competitor is on promotion.
Read more industriesTrial, penetration and shelf visibility with fixed-cost mega-prizes.
Read more industriesRoute launches, cabin upgrades and loyalty growth — the way frequent flyers respond.
Read moreNext step
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