Industries · Airlines

Airlines

Route launches, cabin upgrades and loyalty growth — the way frequent flyers respond.

What we hear from this sector

The marketing problems.

Route launches need a market-making moment.
Upgrades and ancillaries need active nudges.
Loyalty growth is expensive.

Behavioural challenges

— Ticket buyers are ruthless price comparators.
— Loyalty status is sticky once earned but hard to earn.
— Airport dwell time is under-monetised.

What works

Mechanics we recommend for this sector.

Prediction Challenge

Predict-to-win mechanics tied to a marquee sport, entertainment or news event.

E-VAULT®

A physical vault on-site with a life-changing cash reward inside.

Spin to Win

Digital or physical wheel — one spin per qualifying action.

Next steps

Move from browsing to briefing.

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Keep exploring

Related services

services

Prize Coverage™

Underwrite headline prize promises for a fixed fee.

Prediction Coverage™

Predict-to-win prize payouts around marquee events.

Related case studies

case studies

Etihad × Global Village — Baggage Claim Challenge

Reintroduce Etihad's brand to a young, family, GCC-resident audience at Global Village while capturing qualified data for the loyalty programme.

Related insights

insights

The economics of prize promotions

A million-dirham prize doesn't cost a million dirhams — provided someone else carries the tail.

Next step

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