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Industries · Airlines

Airlines

Route launches, cabin upgrades and loyalty growth — the way frequent flyers respond.

What we hear from this sector

The marketing problems.

  • Route launches need a market-making moment.
  • Upgrades and ancillaries need active nudges.
  • Loyalty growth is expensive.

Behavioural challenges

  • — Ticket buyers are ruthless price comparators.
  • — Loyalty status is sticky once earned but hard to earn.
  • — Airport dwell time is under-monetised.

What works

Mechanics we recommend for this sector.

Prediction Challenge

Predict-to-win mechanics tied to a marquee sport, entertainment or news event.

E-VAULT®

A physical vault on-site with a life-changing cash reward inside.

Spin to Win

Digital or physical wheel — one spin per qualifying action.

Next steps

Move from browsing to briefing.

Get a tailored shortlist Browse the inspiration galleryCompare mechanics side by sideBook a strategy session

Keep exploring

Related solutions

solutions

Launch a new product.

Break through category noise with a launch mechanic customers cannot ignore.

Read about Launch a new product. solutions

Encourage repeat visits and loyalty.

Collect-and-win, streak and code-drop mechanics that make coming back feel rewarding.

Read about Encourage repeat visits and loyalty. solutions

Generate qualified leads.

Convert casual interest into qualified enquiries worth a sales call.

Read about Generate qualified leads.

Related services

services

Prize Coverage™

Underwrite headline prize promises for a fixed fee.

Read about Prize Coverage™ services

Prediction Coverage™

Predict-to-win prize payouts around marquee events.

Read about Prediction Coverage™

Related case studies

case studies

Etihad × Global Village — Baggage Claim Challenge

Reintroduce Etihad's brand to a young, family, GCC-resident audience at Global Village while capturing qualified data for the loyalty programme.

Read about Etihad × Global Village — Baggage Claim Challenge

Related insights

insights

The economics of prize promotions

A million-dirham prize doesn't cost a million dirhams — provided someone else carries the tail.

Read about The economics of prize promotions

Recommended next step

Recommended next step for Airlines

The three most useful follow-ups from this page.

Shortlist

Get three tailored concepts

Eight-question Campaign Finder scoped to your sector.

Open finder Compare

Compare mechanics side by side

Up to four campaigns, matched to this industry's playbook.

Compare Talk

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Next step

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