Solutions · Increase app downloads
Increase app downloads and activations.
Trade a real prize promise for the install, the login and the first transaction.
The problem
Where most brands get stuck.
Paid installs are expensive and churn early. Organic growth stalls without a reason to open the app on day two.
Behavioural insight
Downloads are cheap. Activation is the metric that pays. A prize mechanic gated to first meaningful action reshapes both.
Our approach
How we solve it.
- 01
Instant-win or prediction mechanic delivered inside the app.
- 02
Prize tied to activation events — first login, first transaction, first share.
- 03
Redemption Coverage caps the reward pool even if activations surge.
Keep exploring
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Prize Coverage™
Underwrite headline prize promises for a fixed fee.
Read about Prize Coverage™ servicesRedemption Coverage™
Cap the cost of scale — even when a promotion outperforms.
Read about Redemption Coverage™ servicesCampaign Administration
End-to-end delivery: fulfilment, customer service, reporting.
Read about Campaign AdministrationRecommended next step
Where to next?
Handpicked from your current context.
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How we measure and prove commercial impact.
View dashboard ProofCase studies
Verified outcomes from comparable programmes.
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