Industries · Retail
Retail
Category-leading share-of-attention when every competitor is on promotion.
Industry intelligence
Basket size, repeat visits, loyalty, seasonality — the four levers, all responsive to mechanic design.
Basket size
Threshold-triggered rewards lift average basket without touching shelf price.
Repeat visits
Multi-entry mechanics ('scratch every visit') convert one-off shoppers into a rhythm.
Loyalty
A shared 'we saw it happen' moment beats a points balance every time.
Seasonal buying
Prize peaks stacked on trading peaks compound. Don't dilute the calendar.
By the numbers
- Average basket lift, threshold mechanic
- +8–15%
- Return visit rate, multi-entry promotion
- ×1.6 vs baseline
- Cost per incremental visit vs paid social
- ≈ 30–50% lower
Playbook
- Anchor mechanics to receipts, not registrations.
- Stack prize peaks on natural trading peaks. Do not dilute the calendar.
- Instrument POS so uplift is defensible to the CFO the day after.
What we hear from this sector
The marketing problems.
- Everyone is on promotion — nothing stands out.
- Discounts erode margin without changing preference.
- Trial is expensive; repeat is fragile.
Behavioural challenges
- — Customers default to the brand they used last time.
- — Price comparison is one tap away.
- — Loyalty is thin outside a small set of anchor brands.
What works
Mechanics we recommend for this sector.
Instant Win
Every entry finds out immediately whether they've won.
Scratch Cards
The most trusted instant-win mechanic — reimagined for modern retail.
Receipt Promotion
Every qualifying receipt is an entry. Perfect for retail and hospitality.
E-VAULT®
A physical vault on-site with a life-changing cash reward inside.
Lucky Envelope
One winning envelope hidden among many. Customers pick. The winner walks away transformed.
Next steps
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Keep exploring
Related solutions
Need more customers?
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Convert existing intent into purchases with mechanics tied to the transaction.
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Reward the threshold — customers add the extra item to qualify.
Read about Increase average basket size. solutionsEncourage repeat visits and loyalty.
Collect-and-win, streak and code-drop mechanics that make coming back feel rewarding.
Read about Encourage repeat visits and loyalty.Related services
Related case studies
Britannia — Lucky Set
Lift sales of a mature FMCG range facing intense category promotion and thin differentiation at the fixture.
Read about Britannia — Lucky Set case studiesJotun — Pick & Win
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Read about Jotun — Pick & WinRecommended next step
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