Industries · Retail
Retail
Category-leading share-of-attention when every competitor is on promotion.
Industry intelligence
Basket size, repeat visits, loyalty, seasonality — the four levers, all responsive to mechanic design.
Basket size
Threshold-triggered rewards lift average basket without touching shelf price.
Repeat visits
Multi-entry mechanics ('scratch every visit') convert one-off shoppers into a rhythm.
Loyalty
A shared 'we saw it happen' moment beats a points balance every time.
Seasonal buying
Prize peaks stacked on trading peaks compound. Don't dilute the calendar.
By the numbers
- Average basket lift, threshold mechanic
- +8–15%
- Return visit rate, multi-entry promotion
- ×1.6 vs baseline
- Cost per incremental visit vs paid social
- ≈ 30–50% lower
Playbook
- Anchor mechanics to receipts, not registrations.
- Stack prize peaks on natural trading peaks. Do not dilute the calendar.
- Instrument POS so uplift is defensible to the CFO the day after.
What we hear from this sector
The marketing problems.
- Everyone is on promotion — nothing stands out.
- Discounts erode margin without changing preference.
- Trial is expensive; repeat is fragile.
Behavioural challenges
- — Customers default to the brand they used last time.
- — Price comparison is one tap away.
- — Loyalty is thin outside a small set of anchor brands.
What works
Mechanics we recommend for this sector.
Instant Win
Every entry finds out immediately whether they've won.
Scratch Cards
The most trusted instant-win mechanic — reimagined for modern retail.
Receipt Promotion
Every qualifying receipt is an entry. Perfect for retail and hospitality.
E-VAULT®
A physical vault on-site with a life-changing cash reward inside.
Lucky Envelope
One winning envelope hidden among many. Customers pick. The winner walks away transformed.
Next steps
Move from browsing to briefing.
Keep exploring
Related solutions
Need more customers?
Break the default choice and give first-time buyers a compelling reason to try you.
Read more solutionsIncrease sales this quarter.
Convert existing intent into purchases with mechanics tied to the transaction.
Read more solutionsIncrease average basket size.
Reward the threshold — customers add the extra item to qualify.
Read more solutionsEncourage repeat visits and loyalty.
Collect-and-win, streak and code-drop mechanics that make coming back feel rewarding.
Read moreRelated services
Related case studies
Next step
Let's solve your marketing challenge.
Complimentary — 45 minutes with a senior strategist.