Solutions · Launch a new product
Launch a new product.
Break through category noise with a launch mechanic customers cannot ignore.
The problem
Where most brands get stuck.
Launches drown in category noise. Trial is expensive. Distribution wants proof of pull before shelf space.
Behavioural insight
A launch needs a signature moment — one memorable mechanic customers associate with the new product from day one.
Our approach
How we solve it.
- 01
Signature mechanic engineered around the launch SKU or feature.
- 02
Prize ladder tuned to the target trial rate and margin per unit.
- 03
Retail + media orchestration so the launch shows up everywhere at once.
Keep exploring
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Start with the behaviour you want to change. Everything downstream follows from that.
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Read about What's changing in promotional marketingRecommended next step
Where to next?
Handpicked from your current context.
Open Campaign Finder
Eight questions → three tailored mechanics for this objective.
Start the quiz Talk to a strategistBook a strategy session
45 minutes with a senior strategist — free.
Book session See it workDashboard & outcomes
How we measure and prove commercial impact.
View dashboard ProofCase studies
Verified outcomes from comparable programmes.
BrowseNext step
Let's solve your marketing challenge.
Complimentary — 45 minutes with a senior strategist.