Insights
Start with the behaviour you want to change. Everything downstream follows from that.
Bad promotion ideas start with 'wouldn't it be cool if…'. Good ones start with 'which customer did what, and how do we get more of them to do it again?'
Once the behaviour is defined, the mechanic almost picks itself: threshold rewards for basket size, prediction mechanics for engagement, sports challenges for PR moments.
The prize is the last decision, not the first. Sized correctly against the target behaviour, it becomes the campaign — sized incorrectly, it becomes the invoice.
Keep exploring
Convert existing intent into purchases with mechanics tied to the transaction.
Read more solutionsReward the threshold — customers add the extra item to qualify.
Read more solutionsBreak through category noise with a launch mechanic customers cannot ignore.
Read moreA rare winning ticket hidden in-pack. Whoever finds it wins.
Read more campaign ideasEvery qualifying receipt is an entry. Perfect for retail and hospitality.
Read more campaign ideasHole-in-one, half-court shot, crossbar challenge — one attempt, one prize.
Read moreNext step
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