Campaign Ideas · E-VAULT®

E-VAULT®

A physical vault on-site with a life-changing cash reward inside.

Description

A branded vault installed at the venue holding a real prize. Customers earn attempts by qualifying — a purchase, a visit, a code — and try the winning combination live. Every attempt is a moment; the crowd around the vault is the media.

Why it works

A physical vault is impossible to ignore. Customers become participants; participants become content. We underwrite the payout so cost stays fixed.

Deep dive into E-VAULT

Business impact

What this mechanic is designed to move.

Typical objectives

Drive showroom or venue footfall
Extend dwell time
Generate PR-worthy content

Primary KPIs

Showroom / venue traffic vs. baseline
Qualified registrations captured at the vault
Average dwell time around the activation
Media mentions and social reach

How success is measured

People counters at the venue, timestamped registrations at the vault interaction, dwell-time observation and media monitoring across earned and social channels.

Expected behavioural change

Occasional visitors become planners — customers change their week to include a visit while the vault is live, and share the moment on social.

Examples of commercial value

Repeatable weekly footfall anchor for the promotion window
First-party contact database captured on-site
Earned media coverage without a paid amplification dependency

Results are illustrative of how the mechanic is designed to perform. Every campaign is measured against pre-agreed KPIs and reported against a defined baseline — no outcome is guaranteed.

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