Campaign Ideas · E-VAULT®
E-VAULT®
A physical vault on-site with a life-changing cash reward inside.
Description
A branded vault installed at the venue holding a real prize. Customers earn attempts by qualifying — a purchase, a visit, a code — and try the winning combination live. Every attempt is a moment; the crowd around the vault is the media.
Why it works
A physical vault is impossible to ignore. Customers become participants; participants become content. We underwrite the payout so cost stays fixed.
Business impact
What this mechanic is designed to move.
Typical objectives
- Drive showroom or venue footfall
- Extend dwell time
- Generate PR-worthy content
Primary KPIs
- Showroom / venue traffic vs. baseline
- Qualified registrations captured at the vault
- Average dwell time around the activation
- Media mentions and social reach
How success is measured
People counters at the venue, timestamped registrations at the vault interaction, dwell-time observation and media monitoring across earned and social channels.
Expected behavioural change
Occasional visitors become planners — customers change their week to include a visit while the vault is live, and share the moment on social.
Examples of commercial value
- Repeatable weekly footfall anchor for the promotion window
- First-party contact database captured on-site
- Earned media coverage without a paid amplification dependency
Results are illustrative of how the mechanic is designed to perform. Every campaign is measured against pre-agreed KPIs and reported against a defined baseline — no outcome is guaranteed.
Keep exploring
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Related case studies
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Read about Etihad × Global Village — Baggage Claim ChallengeRecommended next step
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