Industries · Events & Exhibitions
Events & Exhibitions
Stand footfall, qualified leads and post-event conversion.
What we hear from this sector
The marketing problems.
- Stand traffic is fragmented across hundreds of exhibitors.
- Qualified-lead capture is thin.
- Post-event follow-up rarely closes.
Behavioural challenges
- — Visitors have a fixed number of stands they'll queue for.
- — Business cards are collected, not converted.
- — The event is a moment — the pipeline needs a mechanic.
What works
Mechanics we recommend for this sector.
QR Challenge
Scan-to-enter mechanic that turns any surface into a channel.
Prediction Challenge
Predict-to-win mechanics tied to a marquee sport, entertainment or news event.
Spin to Win
Digital or physical wheel — one spin per qualifying action.
E-VAULT®
A physical vault on-site with a life-changing cash reward inside.
Next steps
Move from browsing to briefing.
Keep exploring
Related solutions
solutions
Generate qualified leads.
Convert casual interest into qualified enquiries worth a sales call.
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Turn a physical location into a destination people plan to visit this week.
Read more solutionsCollect first-party customer data.
Trade a real prize promise for opt-ins, profiles and permission.
Read moreRelated services
Next step
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