Campaign Ideas · QR Challenge

QR Challenge

Scan-to-enter mechanic that turns any surface into a channel.

Description

A single QR code — on-pack, in-store, out-of-home — routes into an instant-win, quiz or prediction flow. Cheap to distribute, fast to measure.

Why it works

Every scan is a first-party data point. QR removes the friction between attention and action to almost zero.

Business impact

What this mechanic is designed to move.

Typical objectives

Drive a specific commercial outcome
Shift a customer behaviour
Create a defensible, verifiable campaign moment

Primary KPIs

Participation volume
Registrations captured
Sales or footfall lift vs. baseline
Earned media and social reach

How success is measured

KPIs are agreed on day one and measured through your existing data — POS, footfall counters, CRM and social listening — reported against a pre-campaign baseline.

Expected behavioural change

The mechanic interrupts the customer's default choice at the point of decision, creating a clear reason to act now rather than continue with the incumbent option.

Examples of commercial value

Measurable movement on the primary KPI
First-party data captured for future activation
Prize exposure fixed via coverage — cost known on day one

Results are illustrative of how the mechanic is designed to perform. Every campaign is measured against pre-agreed KPIs and reported against a defined baseline — no outcome is guaranteed.

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