Case Studies
Every case follows the same structure: business challenge, campaign idea, implementation, commercial results, and what we learned.
Airlines · Malls · Aviation
Etihad Airways × Global Village
ChallengeReintroduce Etihad's brand to a young, family, GCC-resident audience at Global Village while capturing qualified data for the loyalty programme.
IdeaA live on-site prediction and prize activation — the Baggage Claim Challenge — with 1,000,000 Etihad Guest air miles and a headline AED 50,000 cash prize.
FMCG · Retail
Britannia
ChallengeLift sales of a mature FMCG range facing intense category promotion and thin differentiation at the fixture.
IdeaA Lucky Envelope mechanic layered onto a scratch-card programme — seven winning envelopes out of thirteen, with an AED 500,000 grand prize.
Malls · Retail
Festival Plaza
ChallengeDrive footfall and dwell time at a family-focused mall during a competitive weekend season.
IdeaThe E-VAULT installed at centre court. Customers earned attempts through qualifying receipts and tried the winning combination live.
Education · Automotive
Excellence Driving School
ChallengeBreak out of price-led acquisition in a commoditised driving-school category.
IdeaA sealed-envelope mechanic offering an AED 200,000 jackpot to a single learner — chosen live at a graduation-style event.
Automotive · Sport
BMW
ChallengeCreate a signature moment for BMW at a family-friendly golf activation — with real prize risk on the table.
IdeaA hole-in-one challenge with a BMW as the reward. Prize Coverage underwrote the payout so the campaign could offer the car with certainty.
CPG · Retail
Jotun
ChallengeGrow market share and redemption rate for a paint category where trade purchase cycles are long.
IdeaA Pick & Win mechanic covered by Redemption Coverage — every qualifying purchase entered a prize pool with fixed maximum cost.
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