Industries · Hospitality

Hospitality

Occupancy, repeat stays and F&B basket — engineered as behaviour, not discount.

What we hear from this sector

The marketing problems.

  • Discount-led OTA distribution erodes rate.
  • Loyalty programmes reward the already-loyal.
  • Shoulder-season demand is hard to move without cutting price.

Behavioural challenges

  • Guests default to the platform, not the property.
  • Length-of-stay decisions happen very late.
  • On-site F&B competes with delivery even for in-house guests.

What works

Mechanics we recommend for this sector.

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