Campaign Ideas · Treasure Hunt

Treasure Hunt

Multi-visit or multi-store mechanic. Collect the clues, claim the prize.

Description

A sequence of clues, codes or QR touchpoints spread across time or location. The prize is visible from day one — the journey is the mechanic.

Why it works

The prize is a reason to start; the streak is the reason to finish. Route control lets you drive footfall past specific tenants or SKUs.

Business impact

What this mechanic is designed to move.

Typical objectives

Drive a specific commercial outcome
Shift a customer behaviour
Create a defensible, verifiable campaign moment

Primary KPIs

Participation volume
Registrations captured
Sales or footfall lift vs. baseline
Earned media and social reach

How success is measured

KPIs are agreed on day one and measured through your existing data — POS, footfall counters, CRM and social listening — reported against a pre-campaign baseline.

Expected behavioural change

The mechanic interrupts the customer's default choice at the point of decision, creating a clear reason to act now rather than continue with the incumbent option.

Examples of commercial value

Measurable movement on the primary KPI
First-party data captured for future activation
Prize exposure fixed via coverage — cost known on day one

Results are illustrative of how the mechanic is designed to perform. Every campaign is measured against pre-agreed KPIs and reported against a defined baseline — no outcome is guaranteed.

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