Solutions · Generate leads
Generate qualified leads.
Convert casual interest into qualified enquiries worth a sales call.
The problem
Where most brands get stuck.
Traffic is there. Sign-ups aren't. Long-form gated content underperforms and cold outreach converts poorly.
Behavioural insight
A well-structured prize promise trades a meaningful reward for the information you actually need — with qualification built in.
Our approach
How we solve it.
- 01
Qualifying quiz or prediction mechanic that self-selects the right audience.
- 02
Prize ladder attractive to high-intent buyers, not tyre-kickers.
- 03
Consent, data and compliance handled end to end.
Keep exploring
Related campaign ideas
Prediction Challenge
Predict-to-win mechanics tied to a marquee sport, entertainment or news event.
Read about Prediction Challenge campaign ideasQR Challenge
Scan-to-enter mechanic that turns any surface into a channel.
Read about QR Challenge campaign ideasSpin to Win
Digital or physical wheel — one spin per qualifying action.
Read about Spin to WinRelated industries
Banking
Card activation, product cross-sell and data capture — inside a compliant frame.
Read about Banking industriesTelecommunications
Acquire, upsell and reduce churn with campaigns tuned to the plan lifecycle.
Read about Telecommunications industriesAutomotive
Test drives, dealer footfall and launch fame — with the payout underwritten.
Read about Automotive industriesReal Estate
Cut through crowded launch calendars with a fixed-cost signature moment.
Read about Real EstateRelated services
Promotion Design
Mechanic, prize ladder and calendar engineered around your KPI.
Read about Promotion Design servicesCampaign Administration
End-to-end delivery: fulfilment, customer service, reporting.
Read about Campaign Administration servicesRules & Compliance
T&Cs, permits and consent flows for every market we operate in.
Read about Rules & ComplianceRelated insights
Behavioural marketing, in one page
The frameworks worth stealing from behavioural science — and the ones to leave alone.
Read about Behavioural marketing, in one page insightsCustomer psychology at the point of purchase
The last thirty seconds before a purchase are worth more than the thirty days of advertising that preceded them.
Read about Customer psychology at the point of purchaseRecommended next step
Where to next?
Handpicked from your current context.
Open Campaign Finder
Eight questions → three tailored mechanics for this objective.
Start the quiz Talk to a strategistBook a strategy session
45 minutes with a senior strategist — free.
Book session See it workDashboard & outcomes
How we measure and prove commercial impact.
View dashboard ProofCase studies
Verified outcomes from comparable programmes.
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Let's solve your marketing challenge.
Complimentary — 45 minutes with a senior strategist.