Solutions · Create publicity
Create publicity the press will cover.
Manufacture a moment that earns coverage on its own — not because you paid for it.
The problem
Where most brands get stuck.
PR budgets buy placements, not attention. A launch without a story becomes a paragraph nobody reads.
Behavioural insight
The press covers moments, not messages. A verifiable, filmed prize handover is a moment; a press release is not.
Our approach
How we solve it.
- 01
Signature mechanic engineered for a single, cinematic reveal.
- 02
Independent verification and filmed winner handover — release-ready.
- 03
PR-grade documentation prepared before the mechanic goes live.
Keep exploring
Related campaign ideas
E-VAULT®
A physical vault on-site with a life-changing cash reward inside.
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Buy the product. If a defined event happens, we refund the customer.
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Prize Coverage™
Underwrite headline prize promises for a fixed fee.
Read about Prize Coverage™ servicesWinner Verification
Independent, auditable verification that stands up in market.
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Mechanic, prize ladder and calendar engineered around your KPI.
Read about Promotion DesignRelated case studies
Etihad × Global Village — Baggage Claim Challenge
Reintroduce Etihad's brand to a young, family, GCC-resident audience at Global Village while capturing qualified data for the loyalty programme.
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Create a signature moment for BMW at a family-friendly golf activation — with real prize risk on the table.
Read about BMW Hole-in-One — 12-year-old winnerRecommended next step
Where to next?
Handpicked from your current context.
Open Campaign Finder
Eight questions → three tailored mechanics for this objective.
Start the quiz Talk to a strategistBook a strategy session
45 minutes with a senior strategist — free.
Book session See it workDashboard & outcomes
How we measure and prove commercial impact.
View dashboard ProofCase studies
Verified outcomes from comparable programmes.
BrowseNext step
Let's solve your marketing challenge.
Complimentary — 45 minutes with a senior strategist.