Insights
When every competitor is on promotion, the only way out is a mechanic they can't match.
Discount depth is a losing race for anyone but the price leader. Every point off the ticket is a point off the P&L.
A prize-linked promotion holds the ticket price and shifts the value narrative to the mechanic. The customer still perceives 'winning' — the retailer keeps the margin.
Redemption Coverage is what lets a merchandiser commit to an aggressive offer with a straight face — the finance director sleeps at night.
Keep exploring
Convert existing intent into purchases with mechanics tied to the transaction.
Read more solutionsReward the threshold — customers add the extra item to qualify.
Read more solutionsCollect-and-win, streak and code-drop mechanics that make coming back feel rewarding.
Read moreThe most trusted instant-win mechanic — reimagined for modern retail.
Read more campaign ideasEvery entry finds out immediately whether they've won.
Read more campaign ideasEvery qualifying receipt is an entry. Perfect for retail and hospitality.
Read moreNext step
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