5th Consulting5th Consulting

Industries · Tourism

Tourism

Move destination consideration with signature prize moments.

What we hear from this sector

The marketing problems.

  • Destination consideration lists are short.
  • Trade partners want co-op activation.
  • Off-peak demand is soft and price-elastic.

Behavioural challenges

  • — Travellers shortlist based on last conversation, not last ad.
  • — Prize-worthy destinations get talked about in-market.
  • — Trip planning happens in bursts — the window is narrow.

What works

Mechanics we recommend for this sector.

Prediction Challenge

Predict-to-win mechanics tied to a marquee sport, entertainment or news event.

Golden Ticket

A rare winning ticket hidden in-pack. Whoever finds it wins.

Treasure Hunt

Multi-visit or multi-store mechanic. Collect the clues, claim the prize.

Next steps

Move from browsing to briefing.

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Keep exploring

Related solutions

solutions

Need more customers?

Break the default choice and give first-time buyers a compelling reason to try you.

Read about Need more customers? solutions

Launch a new product.

Break through category noise with a launch mechanic customers cannot ignore.

Read about Launch a new product.

Related services

services

Prize Coverage™

Underwrite headline prize promises for a fixed fee.

Read about Prize Coverage™ services

Promotion Design

Mechanic, prize ladder and calendar engineered around your KPI.

Read about Promotion Design

Related case studies

case studies

Etihad × Global Village — Baggage Claim Challenge

Reintroduce Etihad's brand to a young, family, GCC-resident audience at Global Village while capturing qualified data for the loyalty programme.

Read about Etihad × Global Village — Baggage Claim Challenge

Related insights

insights

What's changing in promotional marketing

Three trends worth designing around — and one that's noise.

Read about What's changing in promotional marketing

Recommended next step

Recommended next step for Tourism

The three most useful follow-ups from this page.

Shortlist

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Up to four campaigns, matched to this industry's playbook.

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