Industries · Tourism

Tourism

Move destination consideration with signature prize moments.

What we hear from this sector

The marketing problems.

Destination consideration lists are short.
Trade partners want co-op activation.
Off-peak demand is soft and price-elastic.

Behavioural challenges

— Travellers shortlist based on last conversation, not last ad.
— Prize-worthy destinations get talked about in-market.
— Trip planning happens in bursts — the window is narrow.

What works

Mechanics we recommend for this sector.

Prediction Challenge

Predict-to-win mechanics tied to a marquee sport, entertainment or news event.

Golden Ticket

A rare winning ticket hidden in-pack. Whoever finds it wins.

Treasure Hunt

Multi-visit or multi-store mechanic. Collect the clues, claim the prize.

Next steps

Move from browsing to briefing.

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Keep exploring

Related services

services

Prize Coverage™

Underwrite headline prize promises for a fixed fee.

Promotion Design

Mechanic, prize ladder and calendar engineered around your KPI.

Related case studies

case studies

Etihad × Global Village — Baggage Claim Challenge

Reintroduce Etihad's brand to a young, family, GCC-resident audience at Global Village while capturing qualified data for the loyalty programme.

Related insights

insights

What's changing in promotional marketing

Three trends worth designing around — and one that's noise.

Next step

Let's solve your marketing challenge.

Complimentary — 45 minutes with a senior strategist.

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