Buyers rarely decide on a first visit. They decide across weeks, in conversation with a partner, a broker, sometimes a parent. The job of a promotion is not to close — it is to be worth mentioning.
Guaranteed-outcome mechanics — 'buy now, get X back if Y happens' — travel well through those conversations because the promise is concrete and easy to repeat.
Showroom traffic is the leading indicator. A staged reveal, tied to a serious prize, is one of the few tools that reliably moves it without discounting headline pricing.